Neither Apple nor Google offers betting apps in their respective stores because they have a policy that does not approve the sale and promotion of betting apps. So, one of the challenges of making a sports betting app is first to make it and then to promote it on your own website and independent app stores.
In order to have a popular app, you need to have user-friendly features, excellent visual design and to make sure that it is easy to use. You can always make it yourself or entrust professionals with this task, but there are a few things that you should have in mind either way if you want your app to stand out among the competition.
There are three things that you need to have in order to begin your gambling business- a gambling license, a merchant account, and a hosting service. A gaming license is obtained from the Gaming Control Board which has the authority to grant or deny licenses. A merchant account is a bank account which enables businesses to accept payments by credit or debit cards. A hosting service is Internet hosting in which you lease an entire server for your use and do not share it with anyone else.
A betting app should be a place where users can place their bets and watch games, read statistics and latest news, and have interaction with other sports fans. All this can be achieved if your app has the following features:
A customer-friendly front end and back end – Users should have their accounts with a personal profile menu displaying their statistics.
Data safety and customer service – To protect both the users‘ data and their transaction, you should have an impeccable encryption system. You should also have online chat/email support to address any issues the users might have, preferably 24/7.
A reliable payment system – What users want is to be able to place their bets with a few taps on their smartphones. The deposit should be processed immediately and the withdrawal should be realised in no more than two or three days.
Odds and betting trends – If you provide your users with relevant reviews and odds to help them make their decision, they would not have to leave your app at all and look for this info elsewhere.
Live games – Another time-saving feature that your users would appreciate is enabling them to watch live games in the app itself,
Community – One way to get your customers to use the app more often is to allow them to share their reviews, game photos, comments, etc. Everyone enjoys this kind of interaction and information exchange.